University of Cebu-Banilad Library catalog

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Kerpen, Dave

Likeable business : why today's consumers demand more and how leaders can deliver / Dave Kerpen, with Theresa Braun and Valerie Pritchard - International Edition - New York : McGraw-Hill, c2013 - xiv, 220 pages : illustrations ;

Includes index

Contents: Chapter 1 Listening -- Chapter 2 Storytelling -- Chapter 3 Authenticity -- Chapter 4 Transparency -- Chapter 5 Team playing -- Chapter 6 Responsiveness -- Chapter 7 Adaptability -- Chapter 8 Passion -- Chapter 9 Surprise and delight -- Chapter 10 Simplicity -- Chapter 11 Gratefulness; Includes appendices

English

ISBN: 9781259074325 [newsprint]

LCCN: 2012032549

Subjects--Topical Terms:
Management--Social aspects
Customer relations
Social responsibility of business

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