Lester, Paul Martin.
Visual communication : images with messages / Paul Martin Lester - Third edition - Belmont, CA : Thomson/Wadsworth, c2003. - xii, 420 pages : illustration (some col.) ; 28 cm.
Includes bibliographical references (p. 401-409) and index.
Contents: Chapter 1 To sense. To select. To perceive -- Chapter 2 Light -- Chapter 3 The eye, the retina, and the brain -- Chapter 4 What the brain sees: Color, form, depth, and movement -- Chapter 5 The sensual and perceptual theories of visual communication -- Chapter 6 Visual persuasion in advertising, public relation, and journalism -- Chapter 7 Images that injure: pictorial stereotypes in the media -- Chapter 8 Typography -- Chapter 9 Graphic design -- Chapter 10 Informational graphics -- Chapter 11 Cartoons -- Chapter 12 Photography -- Chapter 13 Motion pictures -- Chapter 14 Television and video -- Chapter 15 Computers -- Glossary -- Index
English
0534562442 [paperback]
2002102245
Visual communication.
Visual communication : images with messages / Paul Martin Lester - Third edition - Belmont, CA : Thomson/Wadsworth, c2003. - xii, 420 pages : illustration (some col.) ; 28 cm.
Includes bibliographical references (p. 401-409) and index.
Contents: Chapter 1 To sense. To select. To perceive -- Chapter 2 Light -- Chapter 3 The eye, the retina, and the brain -- Chapter 4 What the brain sees: Color, form, depth, and movement -- Chapter 5 The sensual and perceptual theories of visual communication -- Chapter 6 Visual persuasion in advertising, public relation, and journalism -- Chapter 7 Images that injure: pictorial stereotypes in the media -- Chapter 8 Typography -- Chapter 9 Graphic design -- Chapter 10 Informational graphics -- Chapter 11 Cartoons -- Chapter 12 Photography -- Chapter 13 Motion pictures -- Chapter 14 Television and video -- Chapter 15 Computers -- Glossary -- Index
English
0534562442 [paperback]
2002102245
Visual communication.