Sorensen, Hans Eibe
Business development : a market-oriented perspective / Hans Eibe Sorensen - Hoboken, New Jersey : Wiley, c2012 - xi, 553 pages : illustrations ;
Includes bibliographical references and index
Introduction and default positions -- Module 1: the business developer's mindset -- Business development -- Market orientation -- Innovation, the entrepreneur, and entrepreneurial orientation -- Business models and business plans -- Module 2: the business developer's toolbox -- Strategy and strategic management -- The business environment : value creation I -- Resources and organization design : value creation II -- Value appropriation and property rights -- Module 3: crafting and executing the business plan -- The marketing plan : marketing management and market research -- The organization plan : organizational development and governance -- The finance plan : financial statements, arrangements, and valuation -- Connecting the dots : executing the business plan -- Index
English
9780470683668 [paperback]
2011046749
Strategic planning
Marketing--Management
Business development : a market-oriented perspective / Hans Eibe Sorensen - Hoboken, New Jersey : Wiley, c2012 - xi, 553 pages : illustrations ;
Includes bibliographical references and index
Introduction and default positions -- Module 1: the business developer's mindset -- Business development -- Market orientation -- Innovation, the entrepreneur, and entrepreneurial orientation -- Business models and business plans -- Module 2: the business developer's toolbox -- Strategy and strategic management -- The business environment : value creation I -- Resources and organization design : value creation II -- Value appropriation and property rights -- Module 3: crafting and executing the business plan -- The marketing plan : marketing management and market research -- The organization plan : organizational development and governance -- The finance plan : financial statements, arrangements, and valuation -- Connecting the dots : executing the business plan -- Index
English
9780470683668 [paperback]
2011046749
Strategic planning
Marketing--Management