Fitzgerald, Eugene

Inside real innovation : how the right approach can move ideas from R&D to market - and get the economy moving / Eugene Fitzgerald, Andreas Wankerl, Carl Schramm - New Jersey : World Scientific, c2011 - xii, 233 pages

Contents: Chapter 1: The innovation crisis -- Chapter 2: Inside real innovation -- Chapter 3: One person, one iteration at a time -- Chapter 4: Characteristics of fundamentals innovation -- Chapter 5: The story of a fundamental innovation -- Chapter 6: The American innovation system -- Chapter 7: Building a new innovation system: the free market side -- Chapter 8: Building a new innovation system: the research and education side


English

13: 9789814327985 [hardbound]

2014005695


Customer relations.
Customer services.
Strategic planning.
BUSINESS & ECONOMICS / Management.
BUSINESS & ECONOMICS / Customer Relations.
BUSINESS & ECONOMICS / Strategic Planning.


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