Dahlstrom, Robert
Green marketing management / Robert Dahlstrom - Andover : Cengage Learning, c2011 - 285 pages : illustrations ;
Contents: Part 1: introduction -- Part 2: the consumption-environment interface -- Part 3: providing value via sustainable marketing strategies -- Part 4: macroeconomics energy consumption -- Part 5; green marketing and insatiability reporting
English
9789814384223 [newsprint]
2010927469
Green marketing
Product management--Environmental aspects
Green marketing management / Robert Dahlstrom - Andover : Cengage Learning, c2011 - 285 pages : illustrations ;
Contents: Part 1: introduction -- Part 2: the consumption-environment interface -- Part 3: providing value via sustainable marketing strategies -- Part 4: macroeconomics energy consumption -- Part 5; green marketing and insatiability reporting
English
9789814384223 [newsprint]
2010927469
Green marketing
Product management--Environmental aspects