Winning corporate reputation strategies : lessons from asia pacific /
Edited by Mark Chong & Jin Montesano
- Singapore : McGraw-Hill, c2012
- xx, 178 pages : illustrations ;
Includes bibliographical references and index
Contents: Foreword -- Preface -- Contributors -- Chapter One: Introduction -- Chapter two: Pollution and the fragrant harbor-why china light & power's stakeholder engagement with customers may help clear the air in Hong Kong -- Chapter three: Ensuring corporate sustainability through social responsibility-diageo and responsible drinking -- Chapter four: Communicating with the asian customer-lessons from the agrifood sector -- Chapter five: cosmetic regulatory harmonization in asean-a view from industry -- Chapter six: Building corporate reputation through community involvement and strategic partnerships-kraft hope kitchens in china -- Chapter seven: Infusing corporate values and delivering brand promise-singapore airlines' experience -- Chapter eight: Five roles of social media in managing a company's reputation challenges -- Chapter nine: Corporate affairs in India-moving from a shareholder to a stakeholder world -- Chapter ten: Corporate affairs in china -- Includes index
English
9780071327039 [paperback]
2004020375
Social responsibility of business
Social marketing
Corporations--Charitable contributions
Corporate image
Includes bibliographical references and index
Contents: Foreword -- Preface -- Contributors -- Chapter One: Introduction -- Chapter two: Pollution and the fragrant harbor-why china light & power's stakeholder engagement with customers may help clear the air in Hong Kong -- Chapter three: Ensuring corporate sustainability through social responsibility-diageo and responsible drinking -- Chapter four: Communicating with the asian customer-lessons from the agrifood sector -- Chapter five: cosmetic regulatory harmonization in asean-a view from industry -- Chapter six: Building corporate reputation through community involvement and strategic partnerships-kraft hope kitchens in china -- Chapter seven: Infusing corporate values and delivering brand promise-singapore airlines' experience -- Chapter eight: Five roles of social media in managing a company's reputation challenges -- Chapter nine: Corporate affairs in India-moving from a shareholder to a stakeholder world -- Chapter ten: Corporate affairs in china -- Includes index
English
9780071327039 [paperback]
2004020375
Social responsibility of business
Social marketing
Corporations--Charitable contributions
Corporate image