Farnham, Paul G.
Economics for managers / Paul G. Farnham - Second edition - Boston : Prentice Hall, c2010 - xxiii, 508 pages : illustrations ;
Includes bibliographical references and index
Contents: Part 1:Microeconomic analysis; Chapter 1:Managers and economics -- Chapter 2:Demand, supply, and equilibrium prices -- Chapter 3:Demand elasticities -- Chapter 4:Techniques for understanding consumer demand and behavior -- Chapter 5:Production and cost analysis in the short run -- Chapter 6:Production and cost analysis in the long run -- Chapter 7:Market structure: Perfect competition -- Chapter 8:Market structure: Monopoly and monopolistic competition -- Chapter 9:Market structure: Oligopoly -- Chapter 10:Pricing strategies for the firm; Part 2:Macroeconomics; Chapter 11:Measuring macroeconomic activity -- Chapter 12:Spending by individuals, firms, and governments on real goods and services -- Chapter 13:The role of money in the macro economy -- Chapter 14:The aggregate model of the macro economy -- Chapter 15:International and balance of payments issues in the macro economy; Part 3:Integration of the frameworks; Chapter 16:Combining micro and macro analysis for managerial decision making; includes solutions to even-numbered problems, glossary and index
English
9789810696504 [paperback]
2008054685
Economics
Management
Economics for managers / Paul G. Farnham - Second edition - Boston : Prentice Hall, c2010 - xxiii, 508 pages : illustrations ;
Includes bibliographical references and index
Contents: Part 1:Microeconomic analysis; Chapter 1:Managers and economics -- Chapter 2:Demand, supply, and equilibrium prices -- Chapter 3:Demand elasticities -- Chapter 4:Techniques for understanding consumer demand and behavior -- Chapter 5:Production and cost analysis in the short run -- Chapter 6:Production and cost analysis in the long run -- Chapter 7:Market structure: Perfect competition -- Chapter 8:Market structure: Monopoly and monopolistic competition -- Chapter 9:Market structure: Oligopoly -- Chapter 10:Pricing strategies for the firm; Part 2:Macroeconomics; Chapter 11:Measuring macroeconomic activity -- Chapter 12:Spending by individuals, firms, and governments on real goods and services -- Chapter 13:The role of money in the macro economy -- Chapter 14:The aggregate model of the macro economy -- Chapter 15:International and balance of payments issues in the macro economy; Part 3:Integration of the frameworks; Chapter 16:Combining micro and macro analysis for managerial decision making; includes solutions to even-numbered problems, glossary and index
English
9789810696504 [paperback]
2008054685
Economics
Management