Cateora, Philip R.
International marketing / Philip R. Cateora, John L. Graham - Eleventh edition - New York : McGraw-Hill/Irwin, c2002 - xxv, 693 pages : illustrations ; 29 cm - The McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index
Contents: Part one. An overview -- Part two. The cultural environment of global markets -- Part three. Assessing global market opportunities -- Part four. Developing global marketing strategies -- Part five. Implementing global marketing strategies -- Part six. Supplementary material
English
9780071233071 [paperback]
2001024810
Export marketing.
International business enterprises.
International marketing / Philip R. Cateora, John L. Graham - Eleventh edition - New York : McGraw-Hill/Irwin, c2002 - xxv, 693 pages : illustrations ; 29 cm - The McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index
Contents: Part one. An overview -- Part two. The cultural environment of global markets -- Part three. Assessing global market opportunities -- Part four. Developing global marketing strategies -- Part five. Implementing global marketing strategies -- Part six. Supplementary material
English
9780071233071 [paperback]
2001024810
Export marketing.
International business enterprises.