Hawkins, Del I.
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. - Eleventh edition - Boston : McGraw-Hill Irwin, c2010 - xxii, 778 pages : illustrations ; 27 cm. + 1 CD-ROM (4 3/4 in.)
CD Supplementary: Consumer behavior : building marketing strategy
Includes bibliographical references and index.
Contents: Part one Consumer behavior and marketing strategy -- Part two External influences -- Part three Internal influences -- Part four Consumer decision process -- Part five Organizations as consumers -- Part six Consumer behavior and marketing regulation
English
9780070171008 [papaerback]
2008044958
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. - Eleventh edition - Boston : McGraw-Hill Irwin, c2010 - xxii, 778 pages : illustrations ; 27 cm. + 1 CD-ROM (4 3/4 in.)
CD Supplementary: Consumer behavior : building marketing strategy
Includes bibliographical references and index.
Contents: Part one Consumer behavior and marketing strategy -- Part two External influences -- Part three Internal influences -- Part four Consumer decision process -- Part five Organizations as consumers -- Part six Consumer behavior and marketing regulation
English
9780070171008 [papaerback]
2008044958
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.