Moutinho, Luiz
Strategic marketing management : a business process approach / Luiz Moutinho, Geoff Southern - Australia : Cengage Learning, c2010 - xxii, 490 pages : illustrations color
ncludes bibliographical references and index
Contents: Part 1. Introduction to marketing and business processes -- Part 2. Future-predicting processes (scenario building and forecasting) -- Part 3. Data management processes -- Part 4. Keeping existing customer processes (order fulfillment) -- Part 5. Getting new customer processes (order acquisition) -- Part 6. Organizational development and co-ordination (infrastructure processes) -- Part 7. The future
English
9781844800001 [paperback]
2008055593
Marketing--Management.
Strategic marketing management : a business process approach / Luiz Moutinho, Geoff Southern - Australia : Cengage Learning, c2010 - xxii, 490 pages : illustrations color
ncludes bibliographical references and index
Contents: Part 1. Introduction to marketing and business processes -- Part 2. Future-predicting processes (scenario building and forecasting) -- Part 3. Data management processes -- Part 4. Keeping existing customer processes (order fulfillment) -- Part 5. Getting new customer processes (order acquisition) -- Part 6. Organizational development and co-ordination (infrastructure processes) -- Part 7. The future
English
9781844800001 [paperback]
2008055593
Marketing--Management.