Kotler, Philip
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens - Fifth edition - Boston : Prentice Hall, c2010. - xxiii, 683 pages : illustrations ; 29 cm.
Includes bibliographical references and index.
Contents: Part I The hospitality and tourism marketing process -- Part II Hospitality and tourism marketing opportunities and strategies -- Part III The hospitality and tourism marketing mix -- Part IV Managing hospitality and tourism marketing.
English
9789810697501[newsprint] 9789810697501 [hardbound]
2009007221
Hospitality industry--Marketing.
Tourism--Marketing.
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens - Fifth edition - Boston : Prentice Hall, c2010. - xxiii, 683 pages : illustrations ; 29 cm.
Includes bibliographical references and index.
Contents: Part I The hospitality and tourism marketing process -- Part II Hospitality and tourism marketing opportunities and strategies -- Part III The hospitality and tourism marketing mix -- Part IV Managing hospitality and tourism marketing.
English
9789810697501[newsprint] 9789810697501 [hardbound]
2009007221
Hospitality industry--Marketing.
Tourism--Marketing.