Cruz, Zenaida l.
Convention and event management / Zenaida l. Cruz. - Second edition. - Mandaluyong City, Philippines : National Book Store, c2006. - xiv, 192 pages : illustrations (black and white) ;
Includes appendices and index
Contents: Preface to the second edition -- Preface to the first edition -- Preface -- Chapter 1 The meaning and importance of the meeting, convention and exhibition industries -- Chapter 2 Key players in the industry -- Chapter 3 Meeting management -- Chapter 4 Meeting technology -- Chapter 5 Planning meetings, conventions and exhibitions -- Chapter 6 Basic facts about events -- Chapter 7 Managing events -- Chapter 8 Marketing events -- Chapter 9 Funding and evaluation of events -- Chapter 10 Risk management -- Chapter 11 The role of ethics in the convention and event industry -- Chapter 12 Changes affecting the convention and event industry in the next millennium
Adult
Text in English
9710866915 [paperback]
2011288018
Convention facilities--Management.
Hospitality industry--Management.
Convention and event management / Zenaida l. Cruz. - Second edition. - Mandaluyong City, Philippines : National Book Store, c2006. - xiv, 192 pages : illustrations (black and white) ;
Includes appendices and index
Contents: Preface to the second edition -- Preface to the first edition -- Preface -- Chapter 1 The meaning and importance of the meeting, convention and exhibition industries -- Chapter 2 Key players in the industry -- Chapter 3 Meeting management -- Chapter 4 Meeting technology -- Chapter 5 Planning meetings, conventions and exhibitions -- Chapter 6 Basic facts about events -- Chapter 7 Managing events -- Chapter 8 Marketing events -- Chapter 9 Funding and evaluation of events -- Chapter 10 Risk management -- Chapter 11 The role of ethics in the convention and event industry -- Chapter 12 Changes affecting the convention and event industry in the next millennium
Adult
Text in English
9710866915 [paperback]
2011288018
Convention facilities--Management.
Hospitality industry--Management.