McLaren, Constance H.
E-commerce : business on the Internet / Constance H. McLaren, Bruce J. McLaren. - Australia : Thomson, c2000 - xii, 291 pages : illustrations (color) ; 28 cm.
Includes index.
Contents: Section 1 An introduction to Electronic Commerce; Chapter 1 The internet in our economy; Chapter 2 Types of internet business -- Section 2 Personal and business services online; Chapter 3 Searching for a career; Chapter 4 Personal finance on the internet; Chapter 5 Internet information services -- Section 3 Buying online; Chapter 6 Retail and business purchase; Chapter 7 Making online purchases; Chapter 8 Consumer issues -- Section 4 Doing business on the web; Chapter 9 Internet marketing; Chapter 10 Digital advertising; Chapter 11 Global E-commerce -- Section 5 Developing an electronic commerce website; Chapter 12 Creating a website; Chapter 13 Developing a web site with Microsoft Frontpage.
English
0538689188 [paperback]
99206213
Electronic commerce.
E-commerce : business on the Internet / Constance H. McLaren, Bruce J. McLaren. - Australia : Thomson, c2000 - xii, 291 pages : illustrations (color) ; 28 cm.
Includes index.
Contents: Section 1 An introduction to Electronic Commerce; Chapter 1 The internet in our economy; Chapter 2 Types of internet business -- Section 2 Personal and business services online; Chapter 3 Searching for a career; Chapter 4 Personal finance on the internet; Chapter 5 Internet information services -- Section 3 Buying online; Chapter 6 Retail and business purchase; Chapter 7 Making online purchases; Chapter 8 Consumer issues -- Section 4 Doing business on the web; Chapter 9 Internet marketing; Chapter 10 Digital advertising; Chapter 11 Global E-commerce -- Section 5 Developing an electronic commerce website; Chapter 12 Creating a website; Chapter 13 Developing a web site with Microsoft Frontpage.
English
0538689188 [paperback]
99206213
Electronic commerce.