Biemans, Wim G.
Business to business marketing : a value-driven approach / Wim G. Biemans - London : McGraw-Hill Higher Education, c2010 - xxii, 362 pages : illustrations ;
Contents: Part 1. Understanding business to business marketing -- Part 2. Making sense of customers and markets -- Part 3. Defining superior value for customers -- Part 4. Translating the value proposition into marketing instruments -- Part 5. Marketing evaluation and control -- Part 6. Implementing a value-creating organisation; Includes bibliographical references and index
English
13: 9780077121891 [paperback]
2010936207
Marketing
Business to business marketing : a value-driven approach / Wim G. Biemans - London : McGraw-Hill Higher Education, c2010 - xxii, 362 pages : illustrations ;
Contents: Part 1. Understanding business to business marketing -- Part 2. Making sense of customers and markets -- Part 3. Defining superior value for customers -- Part 4. Translating the value proposition into marketing instruments -- Part 5. Marketing evaluation and control -- Part 6. Implementing a value-creating organisation; Includes bibliographical references and index
English
13: 9780077121891 [paperback]
2010936207
Marketing