Saunders, Mark, 1959-
Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill - Fifth Edition - New York : Prentice Hall, c2010 - xxx, 614 pages : illustrations ; 27 cm
Includes bibliographical references and index.
Contents: 1 The nature of business and management research and structure of this book -- 2 Formulating and clarifying reviewing the literature -- 3 Critically reviewing the literature -- 4 Research philosophies and approaches -- 5 Research design -- 6 Negotiation access and research ethics -- 7 Selecting samples -- 8 Using secondary data -- 9 Primary data: collecting through observation -- 10 Primary data: using semi-structured, in-depth and group interviews -- 11 Primary data: using questionnaires -- 12 Quantitative data analysis -- 13 Qualitative data analysis -- 14 Writing and presenting your project report
English
9789810697860 [paperback]
2008054877
Business--Research.
Business--Research--Data processing.
Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill - Fifth Edition - New York : Prentice Hall, c2010 - xxx, 614 pages : illustrations ; 27 cm
Includes bibliographical references and index.
Contents: 1 The nature of business and management research and structure of this book -- 2 Formulating and clarifying reviewing the literature -- 3 Critically reviewing the literature -- 4 Research philosophies and approaches -- 5 Research design -- 6 Negotiation access and research ethics -- 7 Selecting samples -- 8 Using secondary data -- 9 Primary data: collecting through observation -- 10 Primary data: using semi-structured, in-depth and group interviews -- 11 Primary data: using questionnaires -- 12 Quantitative data analysis -- 13 Qualitative data analysis -- 14 Writing and presenting your project report
English
9789810697860 [paperback]
2008054877
Business--Research.
Business--Research--Data processing.