Grewal, Dhruv
Marketing / Dhruv Grewal, Michael Levy - Boston : McGraw-Hill/Irwin, c2008 - xxxiii, 536 pages : illustrations (color) ; 25 cm
Includes bibliographical references and index.
Contents: Section 1 Assessing the marketplace -- Section 2 Understanding the marketplace -- Section 3 Targeting the marketplace -- Section 4 Value creation -- Section 5 Value capture -- Section 6 Value delivery: designing the channel and supply chain -- Section 7 Value communication
English
9780071109055 [paperback]
2006100298
Marketing.
Marketing / Dhruv Grewal, Michael Levy - Boston : McGraw-Hill/Irwin, c2008 - xxxiii, 536 pages : illustrations (color) ; 25 cm
Includes bibliographical references and index.
Contents: Section 1 Assessing the marketplace -- Section 2 Understanding the marketplace -- Section 3 Targeting the marketplace -- Section 4 Value creation -- Section 5 Value capture -- Section 6 Value delivery: designing the channel and supply chain -- Section 7 Value communication
English
9780071109055 [paperback]
2006100298
Marketing.