Van der Wagen, Lynn
Events management : for tourism, cultural, business, and sporting events / Lynn Van Der Wagen and Lauren White - Jurong, Singapore : Pearson Education, c2012 - viii, 534 pages : illustrations
Includes appendices and index
Contents: 1 Event industry knowledge -- 2 Event concepts -- 3 Event venues and sites -- 4 Event staging -- 5 Quality customer service -- 6 Marketing activities -- 7 Sponsorship -- 8 Protocol requirements -- 9 Event regulatory requirements -- 10 Business relationships and meetings -- 11 Staff and volunteers -- 12 People management -- 13 Performance management -- 14 Project management -- 15 Event infrastructure -- 16 Events management services -- 17 Safety and security risks -- 18 Crowd control -- 19 Catering -- 20 Environmentally sustainable work practices -- 21 Financial information -- 22 Budgets -- 23 Event trends and practices -- 24 Legal knowledge -- 25 Event feasibility -- 26 Business risk -- 27 Marketing strategies -- 28 Public relations strategies -- 29 Financial operations -- 30 Event proposal and bids
English
9789810696689 [newsprint]
2010005505
Special events--Management.
Special events--Planning.
Events management : for tourism, cultural, business, and sporting events / Lynn Van Der Wagen and Lauren White - Jurong, Singapore : Pearson Education, c2012 - viii, 534 pages : illustrations
Includes appendices and index
Contents: 1 Event industry knowledge -- 2 Event concepts -- 3 Event venues and sites -- 4 Event staging -- 5 Quality customer service -- 6 Marketing activities -- 7 Sponsorship -- 8 Protocol requirements -- 9 Event regulatory requirements -- 10 Business relationships and meetings -- 11 Staff and volunteers -- 12 People management -- 13 Performance management -- 14 Project management -- 15 Event infrastructure -- 16 Events management services -- 17 Safety and security risks -- 18 Crowd control -- 19 Catering -- 20 Environmentally sustainable work practices -- 21 Financial information -- 22 Budgets -- 23 Event trends and practices -- 24 Legal knowledge -- 25 Event feasibility -- 26 Business risk -- 27 Marketing strategies -- 28 Public relations strategies -- 29 Financial operations -- 30 Event proposal and bids
English
9789810696689 [newsprint]
2010005505
Special events--Management.
Special events--Planning.