Sharp, Duane E.
Customer relationship management systems handbook / Duane E. Sharp. - Boca Raton : Auerbach Publications, c2003 - xxi, 242 pages : illustrations ; 26 cm.
Includes bibliographical references (p. 233-234) and index.
Contents: 1 The customer today -- 2 The evolution of customer relations to CRM -- 3 The technology of CRM -- 4 Case studies in CRM -- 5 Privacy in CRM -- 6 Benefits in CRM
English
0849311438 [paperback]
2002018592
Customer relations--Management.
Customer relations--Management--Data processing.
Customer relationship management systems handbook / Duane E. Sharp. - Boca Raton : Auerbach Publications, c2003 - xxi, 242 pages : illustrations ; 26 cm.
Includes bibliographical references (p. 233-234) and index.
Contents: 1 The customer today -- 2 The evolution of customer relations to CRM -- 3 The technology of CRM -- 4 Case studies in CRM -- 5 Privacy in CRM -- 6 Benefits in CRM
English
0849311438 [paperback]
2002018592
Customer relations--Management.
Customer relations--Management--Data processing.