Art and advertising /
- Pasig City ; Anvil Publishing, c2000.
- 148 pages : 22 cm.
Includes bibliographical references (p. [183]-193) and index.
Contents: Editor's notes -- How an ad is created -- Writing for print, radio and tv -- Art direction -- Radio production in advertising -- Producing a tv commercial -- Creativity builds business -- Filipino values in advertising
English
9712709965 [newsprint]
2005282360
Art and industry.
Advertising.
Includes bibliographical references (p. [183]-193) and index.
Contents: Editor's notes -- How an ad is created -- Writing for print, radio and tv -- Art direction -- Radio production in advertising -- Producing a tv commercial -- Creativity builds business -- Filipino values in advertising
English
9712709965 [newsprint]
2005282360
Art and industry.
Advertising.