Seth, Pran Nath 1924-

An introduction to travel and tourism / Pran Nath Seth - Third revised edition - New Delhi, India : Sterling Publishers Private Limited, c2003. - vii, 271 pages :

Contents: Foreword -- Preface -- 1. Our world of travel and tourism -- 2. How tourism operates: Role of travel agencies -- 3. Organisation of tourism: Role of the government -- 4. Passenger transport -- 5. Air travel and tourism -- 6. Information technology and its impact on travel industry -- 7. The hospitality industry: Tourism and hotels -- 8. Tourism marketing, Advertising and public relations -- 9. Tourism: Blessing or blight -- 10. India-A tourist destination -- 11. Travel lingo -- Includes Bibliography -- Index



English

8120724828 [paperback]

79903140


Tourism--India
Tourism--South Asia

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