Balasan, Ma. Nancy T.
2014 marketing basics : a modular approach / Ma. Nancy T. Balasan - First edition - Manila, Philippines : Rex Book Store, c2014 - x, 117 pages ;
Contents: Module 1: The value of marketing -- Module 2: The environment of business -- Module 3: Market segmentation -- Module 4: Consumer buying behavior -- Module 5: Understanding product -- Module 6: Product pricing -- Module 7: Product distribution -- Module 8: Product promotion -- Module 9: Careers in marketing
97897168202[newsprint]
2014 marketing basics : a modular approach / Ma. Nancy T. Balasan - First edition - Manila, Philippines : Rex Book Store, c2014 - x, 117 pages ;
Contents: Module 1: The value of marketing -- Module 2: The environment of business -- Module 3: Market segmentation -- Module 4: Consumer buying behavior -- Module 5: Understanding product -- Module 6: Product pricing -- Module 7: Product distribution -- Module 8: Product promotion -- Module 9: Careers in marketing
97897168202[newsprint]