Seth, Pran Nath 1924-
Successful tourism, volume II : tourism practices / Pran Nath Seth - New Delhi : Sterling Publisher Private Limited, c1997. - xiv, 376 pages : illustrations ;
Contents: Foreword -- Preface -- Part I Arteries of tourism -- 1. Surface transportation -- 2. Airlines industry -- 3. Civil aviation in India -- Part II Travel agency distribution system -- 4. The business of travel agencies -- 5. Automation in travel industry -- Part III The lodging industry -- 6. Hotel and hotelkeeping -- 7. Tourism finance -- Part IV Marketing -- 8. Marketing of tourism -- product -- 9. Tourism advertising for destination promotion -- 10. Marketing of Indian tourism -- Includes Summary -- Questions for discussion -- Appendices -- Glossary -- Select bibliography -- Index
English
812078682 [paperback]
79903140
Tourism--India
Tourism--South Asia
Successful tourism, volume II : tourism practices / Pran Nath Seth - New Delhi : Sterling Publisher Private Limited, c1997. - xiv, 376 pages : illustrations ;
Contents: Foreword -- Preface -- Part I Arteries of tourism -- 1. Surface transportation -- 2. Airlines industry -- 3. Civil aviation in India -- Part II Travel agency distribution system -- 4. The business of travel agencies -- 5. Automation in travel industry -- Part III The lodging industry -- 6. Hotel and hotelkeeping -- 7. Tourism finance -- Part IV Marketing -- 8. Marketing of tourism -- product -- 9. Tourism advertising for destination promotion -- 10. Marketing of Indian tourism -- Includes Summary -- Questions for discussion -- Appendices -- Glossary -- Select bibliography -- Index
English
812078682 [paperback]
79903140
Tourism--India
Tourism--South Asia