Kotler, Philip
Marketing management : an Asian perspective / Philip Kotler [and three others] - Second edition - Singapore : Prentice Hall, c1999 - xvi, 904 pages ; illustrations ; 29 cm.
Includes bibliographical references and index.
Contents: Part I: Understanding marketing management -- Part II: Analyzing marketing opportunities -- Part III: Developing marketing strategies -- Part IV: Planning marketing programs -- Part V: Managing the marketing efforts
English
0130109800 [paperback]
2012003788
Marketing--Management.--Europe
Marketing--Management.
Marketing management : an Asian perspective / Philip Kotler [and three others] - Second edition - Singapore : Prentice Hall, c1999 - xvi, 904 pages ; illustrations ; 29 cm.
Includes bibliographical references and index.
Contents: Part I: Understanding marketing management -- Part II: Analyzing marketing opportunities -- Part III: Developing marketing strategies -- Part IV: Planning marketing programs -- Part V: Managing the marketing efforts
English
0130109800 [paperback]
2012003788
Marketing--Management.--Europe
Marketing--Management.