Crawford, C. Merle 1924-
New products management / Merle Crawford & Anthony Di Benedetto. - Ninth edition - Boston : McGraw-Hill Irwin, c2008 - xviii, 558 pages : illustrations ; 24 cm.
Includes bibliographical references (p. 505-508) and index.
Contents: Part one Overview and opportunity identification/selection -- Part two Concept generation -- Part three Concept/project evaluation -- Part four Development -- Part five Launch
English
9780073529882 [hardbound]
2007036476
New products--Management.
New products management / Merle Crawford & Anthony Di Benedetto. - Ninth edition - Boston : McGraw-Hill Irwin, c2008 - xviii, 558 pages : illustrations ; 24 cm.
Includes bibliographical references (p. 505-508) and index.
Contents: Part one Overview and opportunity identification/selection -- Part two Concept generation -- Part three Concept/project evaluation -- Part four Development -- Part five Launch
English
9780073529882 [hardbound]
2007036476
New products--Management.