Hendon, Donald W.
Classic failures in product marketing : marketing principles violations and how to avoid them / Donald W. Hendon - Selangor, Malaysia : Hardknocks Factory Sdn. Bhd., c2001 - 378 pages ; 23 cm.
Originally published: New York : Quorum Books, 1989.
Includes bibliographical references and indexes.
Contents: Part I: Introduction -- Part II: The marketing setting -- Part III: Marketing tools
English
9839323369 [hardbound]
92001183
Product management.
Business failures--United States.
Marketing--United States.
New products--United States.
Classic failures in product marketing : marketing principles violations and how to avoid them / Donald W. Hendon - Selangor, Malaysia : Hardknocks Factory Sdn. Bhd., c2001 - 378 pages ; 23 cm.
Originally published: New York : Quorum Books, 1989.
Includes bibliographical references and indexes.
Contents: Part I: Introduction -- Part II: The marketing setting -- Part III: Marketing tools
English
9839323369 [hardbound]
92001183
Product management.
Business failures--United States.
Marketing--United States.
New products--United States.