Peppers, Don.
The one to one manager : real-world lessons in customer relationship management / Don Peppers & Martha Rogers. - New York : Currency/Doubleday, c2000 - xix, 268 pages ; 20 cm.
Includes bibliographical references and index.
Contents: 1 Trusted agents -- 2 Using the technology -- 3 Organizations, culture and change -- 4 Customer focus -- 5 Culture of service -- 6 Knowing the customer -- 7 Respecting the channel -- 8 Tool makers
English
9814126098 [newsprint]
99026835
Customer relations--Management.
Consumers' preferences.
Relationship marketing.
The one to one manager : real-world lessons in customer relationship management / Don Peppers & Martha Rogers. - New York : Currency/Doubleday, c2000 - xix, 268 pages ; 20 cm.
Includes bibliographical references and index.
Contents: 1 Trusted agents -- 2 Using the technology -- 3 Organizations, culture and change -- 4 Customer focus -- 5 Culture of service -- 6 Knowing the customer -- 7 Respecting the channel -- 8 Tool makers
English
9814126098 [newsprint]
99026835
Customer relations--Management.
Consumers' preferences.
Relationship marketing.