Fill, Chris
Marketing communications : contexts, contents, and strategies / Chris Fill - Second edition - London New York : Prentice Hall, c1999 - xxiii, 656 pages : illustrations (some colored) ; 23 cm.
Includes bibliographical references and indexes.
Contents: Part 1 Context -- Part 2 Contents -- Part 3 Strategies
English
0130102296 [paperback]
98029818
Communication in marketing.
Marketing channels.
Sales promotion.
Marketing communications : contexts, contents, and strategies / Chris Fill - Second edition - London New York : Prentice Hall, c1999 - xxiii, 656 pages : illustrations (some colored) ; 23 cm.
Includes bibliographical references and indexes.
Contents: Part 1 Context -- Part 2 Contents -- Part 3 Strategies
English
0130102296 [paperback]
98029818
Communication in marketing.
Marketing channels.
Sales promotion.