Dollinger, Marc J.
Entrepreneurship : strategies and resources / Marc J. Dollinger - Second edition. - Upper Saddle River, New Jersey : Prentice Hall, c1999. - xxiii, 562 pages : illustration (black and white) ; 24 cm.
Includes bibliographical references and index.
Content: Chapter 1 A framework for entrepreneurship -- Chapter 2 Resources and capability -- Chapter 3 The environment of entrepreneurship -- Chapter 4 Entrepreneurial strategies -- Chapter 5 The business plan -- Chapter 6 Marketing the new venture -- Chapter 7 Foundations of new venture finance -- Chapter 8 Securing investors and structuring the deal -- Chapter 9 Creating the organization -- Chapter 10 Corporate venturing, networking, and franchising -- Case 1 Prolingua -- Case 2 Fumero artfabrics, inc. -- e-station -- Case 4 TV answer: an interactive data service -- Case 5 Blitz -- Case 6 Bright ideas -- Case 7 Rubio's: home of the fish taco -- Case 8 Suzy's zoo -- Case 9 Potatoquick! -- Case 10 Windsor industries, inc.
Adult
Text in English
0137459939 [paperback]
98023829
New business enterprises.
Entrepreneurship.
Entrepreneurship : strategies and resources / Marc J. Dollinger - Second edition. - Upper Saddle River, New Jersey : Prentice Hall, c1999. - xxiii, 562 pages : illustration (black and white) ; 24 cm.
Includes bibliographical references and index.
Content: Chapter 1 A framework for entrepreneurship -- Chapter 2 Resources and capability -- Chapter 3 The environment of entrepreneurship -- Chapter 4 Entrepreneurial strategies -- Chapter 5 The business plan -- Chapter 6 Marketing the new venture -- Chapter 7 Foundations of new venture finance -- Chapter 8 Securing investors and structuring the deal -- Chapter 9 Creating the organization -- Chapter 10 Corporate venturing, networking, and franchising -- Case 1 Prolingua -- Case 2 Fumero artfabrics, inc. -- e-station -- Case 4 TV answer: an interactive data service -- Case 5 Blitz -- Case 6 Bright ideas -- Case 7 Rubio's: home of the fish taco -- Case 8 Suzy's zoo -- Case 9 Potatoquick! -- Case 10 Windsor industries, inc.
Adult
Text in English
0137459939 [paperback]
98023829
New business enterprises.
Entrepreneurship.