Rayport, Jeffrey F.
Introduction to e-commerce / Jeffrey F. Rayport, Bernard J. Jaworski. - Boston, Mass. : McGraw-Hill/Irwin marketspaceU, c2002 - xxxviii, 664 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
Contents: Part I: The basic technology of the internet and the Web -- Part II: Strategy formulation for new-economy firms -- Part III: Technology infrastructure -- Part IV: Capital infrastructure -- Part V: Media infrastructure -- Part VI: Public policy infrastructure -- Appendices -- Glossary -- Index
English
0072510242[paperback]
2001045284
Electronic commerce.
Introduction to e-commerce / Jeffrey F. Rayport, Bernard J. Jaworski. - Boston, Mass. : McGraw-Hill/Irwin marketspaceU, c2002 - xxxviii, 664 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
Contents: Part I: The basic technology of the internet and the Web -- Part II: Strategy formulation for new-economy firms -- Part III: Technology infrastructure -- Part IV: Capital infrastructure -- Part V: Media infrastructure -- Part VI: Public policy infrastructure -- Appendices -- Glossary -- Index
English
0072510242[paperback]
2001045284
Electronic commerce.