University of Cebu-Banilad Library catalog

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Crawford, C. Merle 1924-

New products management / Merle Crawford, Anthony Di Benedetto. - Seventh Edition - Boston : McGraw-Hill, c2003. - xx, 567 pages : Illustrated ; 24 cm. - The Irwin/McGraw-Hill series in finance, insurance and real estate .

Includes bibliographical references and index.

English

ISBN: 0072471638 [paperback]

LCCN: 2002025532

Subjects--Topical Terms:
New products--Management.

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