Stewart, Marie M., 1899-
English for business / [by] Marie M. Stewart, Frank W. Lanham [and] Kenneth Zimmer. - New York : McGraw-Hill , [1968]. - 2 volume illustration 23 cm. - International commercial series .
Includes appendices, bibliographical references and index.
Contents: Unit 1 The framework of effective communication -- Unit 2 Hallmarks of effective communication -- Unit 3 The psychology of effective business writing -- Unit 4 Writing skill and job success -- Unit 5 Making business letters effective -- Unit 6 Qualities of effective letters -- Unit 7 Business letter form - parts and placement -- Unit 8 Business letter form - Arrangement and punctuation styles -- Unit 9 Letters that ask and transmit -- Unit 10 Letters that answer - acknowledgements -- Unit 11 Letters that answer - responses -- Unit 12 The secretary's responsibility for correspondence -- Unit 13 Claim and adjustment letters -- Unit 14 Credit and collection letters -- Unit 15 letters for other problem situations -- Unit 16 writing effective sales letters -- Unit 17 Using writing skills to jet a job -- Unit 18 writing employment letters -- Unit 19 Public relations letters -- Unit 20 Social-Business letters -- Unit 21 Writing memorandums -- Unit 22 Writing reports -- Unit 23 Writing telegrams, minutes, and news releases.
English
9710811665 [paperback]
68018555
English language--Business English--Problems, exercises, etc.
Commercial correspondence--Problems, exercises, etc.
English for business / [by] Marie M. Stewart, Frank W. Lanham [and] Kenneth Zimmer. - New York : McGraw-Hill , [1968]. - 2 volume illustration 23 cm. - International commercial series .
Includes appendices, bibliographical references and index.
Contents: Unit 1 The framework of effective communication -- Unit 2 Hallmarks of effective communication -- Unit 3 The psychology of effective business writing -- Unit 4 Writing skill and job success -- Unit 5 Making business letters effective -- Unit 6 Qualities of effective letters -- Unit 7 Business letter form - parts and placement -- Unit 8 Business letter form - Arrangement and punctuation styles -- Unit 9 Letters that ask and transmit -- Unit 10 Letters that answer - acknowledgements -- Unit 11 Letters that answer - responses -- Unit 12 The secretary's responsibility for correspondence -- Unit 13 Claim and adjustment letters -- Unit 14 Credit and collection letters -- Unit 15 letters for other problem situations -- Unit 16 writing effective sales letters -- Unit 17 Using writing skills to jet a job -- Unit 18 writing employment letters -- Unit 19 Public relations letters -- Unit 20 Social-Business letters -- Unit 21 Writing memorandums -- Unit 22 Writing reports -- Unit 23 Writing telegrams, minutes, and news releases.
English
9710811665 [paperback]
68018555
English language--Business English--Problems, exercises, etc.
Commercial correspondence--Problems, exercises, etc.