Professional selling: a trust-based approach / Thomas N. Ingram [and four others] - Second edition - Mason, Ohio : Thomson/South-Western, c2004. - xxiii, 325 pages : illustrations ; 28 cm.
Previously published by Harcourt College Publishers, 2001.
Includes bibliographical references and index.
Contents: Part-1 The Foundations of Professional -- Part-2 Initiating Customer Relationships -- Part-3 Developing Customer Relationships -- Part-4 Enhancing Customer Relationships.
English
0324191111 [paperback]
2003100010
Selling.