Meeske, Milan D.
Copywriting for the electronic media : a practical guide / Milan D. Meeske. - Fourth edition - Belmont, CA : Thomson/Wadsworth, [c2003] - xiv, 306 pages : illustration ; 28 cm.
Cover title.
Includes bibliographical references (p. [299]-300) and index.
Contents: Part 1: The broadcast copywriter -- Part 2: Copywriting elements -- Part 3: Advertising basics -- Part 4: Radio copywriting -- Part 5: Television copywriting -- Part 6: The electronic media: other writing needs.
English
0534526608 [hardbound]
2002105856
Advertising copy.
Broadcast advertising.
Copywriting for the electronic media : a practical guide / Milan D. Meeske. - Fourth edition - Belmont, CA : Thomson/Wadsworth, [c2003] - xiv, 306 pages : illustration ; 28 cm.
Cover title.
Includes bibliographical references (p. [299]-300) and index.
Contents: Part 1: The broadcast copywriter -- Part 2: Copywriting elements -- Part 3: Advertising basics -- Part 4: Radio copywriting -- Part 5: Television copywriting -- Part 6: The electronic media: other writing needs.
English
0534526608 [hardbound]
2002105856
Advertising copy.
Broadcast advertising.