Badilla, Maricel Gatchalian
Tourism marketing / Maricel Gatchalian Badilla - Manila, Philippines : Rex Book Store, c2015. - x, 224 pages ; 22 cm
Includes bibliographical references and index.
Contents: Chapter 1 Tourism Marketing -- Chapter 2 The tourism market and segmentation -- Chapter 3 Tourism and consumer behavior -- Chapter 4 Tourism marketing and the communication process -- Chapter 5 The tourism product -- Chapter 6 Pricing in tourism -- Chapter 7 Tourism promotions 1 -- Chapter 8 Tourism promotions 2 -- Chapter 9 Distributing channels in the tourism industry -- Chapter 10 Digital marketing -- Chapter 11 Relationship marketing -- Chapter 12 Destination branding and marketing -- Chapter 13 The marketing plan -- Chapter 14 What awaits the tourism graduate? -- Chapter 15 Tourism marketing and its future.
English
9789712371196 [newsprint]
2013376145
Tourism--Marketing--Congresses.
Tourism marketing / Maricel Gatchalian Badilla - Manila, Philippines : Rex Book Store, c2015. - x, 224 pages ; 22 cm
Includes bibliographical references and index.
Contents: Chapter 1 Tourism Marketing -- Chapter 2 The tourism market and segmentation -- Chapter 3 Tourism and consumer behavior -- Chapter 4 Tourism marketing and the communication process -- Chapter 5 The tourism product -- Chapter 6 Pricing in tourism -- Chapter 7 Tourism promotions 1 -- Chapter 8 Tourism promotions 2 -- Chapter 9 Distributing channels in the tourism industry -- Chapter 10 Digital marketing -- Chapter 11 Relationship marketing -- Chapter 12 Destination branding and marketing -- Chapter 13 The marketing plan -- Chapter 14 What awaits the tourism graduate? -- Chapter 15 Tourism marketing and its future.
English
9789712371196 [newsprint]
2013376145
Tourism--Marketing--Congresses.