Bontia, Adrian T.
Increasing room sales during lean season of a hotel in Cebu City / Adrian T. Bontia [and three others]. - Cebu City : University of Cebu, 2014. - 35 leaves
Contents: Chapter 1 introduction -- Background of the study -- Statement of the Study -- Statement of the problem -- Questionnaire -- Scope and limitation of the study -- Significance of the study -- Definition of terms -- Chapter 2 Review of related literature -- Seasonality of demand -- Causes of seasonality -- Impact of seasonality -- Measure of seasonality -- Management strategies -- Lean is mean -- Strategizing for demand and supply -- Many challenges -- Leveraging technology -- Chapter 3 Methodology -- Data analysis and interpretation -- Analysis of the management interview -- Marketing strategy analysis -- Chapter 4 Summary -- Recommendation -- Conclusion -- Bibliography -- Curriculum vitae.
English
Increasing room sales during lean season of a hotel in Cebu City / Adrian T. Bontia [and three others]. - Cebu City : University of Cebu, 2014. - 35 leaves
Contents: Chapter 1 introduction -- Background of the study -- Statement of the Study -- Statement of the problem -- Questionnaire -- Scope and limitation of the study -- Significance of the study -- Definition of terms -- Chapter 2 Review of related literature -- Seasonality of demand -- Causes of seasonality -- Impact of seasonality -- Measure of seasonality -- Management strategies -- Lean is mean -- Strategizing for demand and supply -- Many challenges -- Leveraging technology -- Chapter 3 Methodology -- Data analysis and interpretation -- Analysis of the management interview -- Marketing strategy analysis -- Chapter 4 Summary -- Recommendation -- Conclusion -- Bibliography -- Curriculum vitae.
English