Marketing excellence in good times and bad : how successful marketing practitioners have survived recession-hit markets and prepared strategy to thrive in the economic upturn /
Edited by: Jose M. Faustino, Josiah L. Go and Eduardo L. Roberto.
- Makati City : Philippine Marketing Association, c1998.
- 164 pages :
Contents: Marketing and sales framework -- Excellence in consumer durable marketing -- Excellence in fast moving consumer goods marketing -- Excellence in consumer services marketing.
English
9719206101 [paperback]
Contents: Marketing and sales framework -- Excellence in consumer durable marketing -- Excellence in fast moving consumer goods marketing -- Excellence in consumer services marketing.
English
9719206101 [paperback]