Wiegran, Gaby.
Custom enterprise.com : every product, every price, every message / Gaby Wiegran and Hardy Koth. - London : Pearson Education, c2000. - xv, 216 pages : 21 cm.
Includes index.
Contents: Part I Introduction -- Part II Customization as a key success factor -- Part III Basic concepts for customization -- Part IV Customized communication -- Part V Customized production -- Part VI Customized pricing -- Part VII Outlook.
English
0273649191 [paperback]
New products.
Product management.
Custom enterprise.com : every product, every price, every message / Gaby Wiegran and Hardy Koth. - London : Pearson Education, c2000. - xv, 216 pages : 21 cm.
Includes index.
Contents: Part I Introduction -- Part II Customization as a key success factor -- Part III Basic concepts for customization -- Part IV Customized communication -- Part V Customized production -- Part VI Customized pricing -- Part VII Outlook.
English
0273649191 [paperback]
New products.
Product management.