Villegas, Bernardo M.
Managerial economics : text and case studies / Bernardo M. Villegas. - Third edition. - Manila : Sinag-Tala Pub., c1999. - 479 pages : 23 cm.
ISBN 971-554-076-7
Includes index.
Contents: 1 The scope, nature, and practice of managerial economics -- 2 Corporate planning and managerial economics -- 3 The goal of maximum profit -- 4 The economics of production -- 5 The economic analysis of cost -- 6 The economics of productivity -- 7 Operations research and economic analysis case study: banque de lyonnaise: returns maximization of loans using the linear programming method -- 8 Capital budgeting case study: mixed-use building using npv and irr methods of capital budgeting -- 9 The economics of finance case study: risk analysis: the capital asset pricing model -- 10 Decisions under uncertainty -- 11 Economic forecasting case study: the sustainability of the real state sector -- 12 Demand analysis case study: middle-income houses to buy or not to buy -- 13 Sales forecasting appendix: low-cost housing: supply & demand trends -- 14 The economics of competition -- 15 The economics of advertising -- 16 The dynamics of pricing -- 17 The economics of location -- 18 Government and business -- 19 The social responsibility of business.
English
9715540767 [newsprint]
Managerial economics.
Managerial economics : text and case studies / Bernardo M. Villegas. - Third edition. - Manila : Sinag-Tala Pub., c1999. - 479 pages : 23 cm.
ISBN 971-554-076-7
Includes index.
Contents: 1 The scope, nature, and practice of managerial economics -- 2 Corporate planning and managerial economics -- 3 The goal of maximum profit -- 4 The economics of production -- 5 The economic analysis of cost -- 6 The economics of productivity -- 7 Operations research and economic analysis case study: banque de lyonnaise: returns maximization of loans using the linear programming method -- 8 Capital budgeting case study: mixed-use building using npv and irr methods of capital budgeting -- 9 The economics of finance case study: risk analysis: the capital asset pricing model -- 10 Decisions under uncertainty -- 11 Economic forecasting case study: the sustainability of the real state sector -- 12 Demand analysis case study: middle-income houses to buy or not to buy -- 13 Sales forecasting appendix: low-cost housing: supply & demand trends -- 14 The economics of competition -- 15 The economics of advertising -- 16 The dynamics of pricing -- 17 The economics of location -- 18 Government and business -- 19 The social responsibility of business.
English
9715540767 [newsprint]
Managerial economics.