McCartney, Glenn.
Event management : an Asian perspective / Glenn McCartney. - Singapore : McGraw-Hill, c2010. - xxii, 447 pages : color illustration ; 26 cm.
Includes index.
Contents: Chapter 1 Event management trends in asia -- Chapter 2 Events in asia -- Chapter 3 Event tourism -- Chapter 4 Event sustainability -- Chapter 5 The event concepts -- Chapter 6 Meetings, incentive travel, conventions and exhibitions -- Chapter 7 Event planning and logistics -- Chapter 8 Event stakeholders and partnerships -- Chapter 9 Integrated marketing communications in event management -- Chapter 10 Staging and managing events -- Chapter 11 Research and evaluation approaches.
English
9780071272155 [newsprint]
Special events--Management.--Asia
Event management : an Asian perspective / Glenn McCartney. - Singapore : McGraw-Hill, c2010. - xxii, 447 pages : color illustration ; 26 cm.
Includes index.
Contents: Chapter 1 Event management trends in asia -- Chapter 2 Events in asia -- Chapter 3 Event tourism -- Chapter 4 Event sustainability -- Chapter 5 The event concepts -- Chapter 6 Meetings, incentive travel, conventions and exhibitions -- Chapter 7 Event planning and logistics -- Chapter 8 Event stakeholders and partnerships -- Chapter 9 Integrated marketing communications in event management -- Chapter 10 Staging and managing events -- Chapter 11 Research and evaluation approaches.
English
9780071272155 [newsprint]
Special events--Management.--Asia