Cooper, Donald R.
Business research methods / Donald R. Cooper,Pamela S.Schindler - Eighth edition - New York : McGraw-Hill Education, c2003 - xix, 857 pages : illustrations ;
Includes appendices, glossary and index.
Contents: Part I Introduction to business research -- 1 Research in business -- 2 Applying scientific thinking to management problems -- 3 The research process -- 4 The research proposal -- 5 Ethics in business research -- Part II the design research -- 6 Design strategies -- 7 Sampling design -- 8 Measurement -- 9 Measurement scales -- Part III The sources and collection of data -- 10 Exploring secondary data -- 11 Survey methods: communicating with participants -- 12 Instruments for participant communication -- 13 Observational studies -- 14 Experimentation -- Part IV Analysis and presentation of data -- 15 Data preparation and description -- 16 Exploring, displaying, and examining data -- 17 Hypothesis testing -- 18 Measures of association -- 19 Multivariate analysis: an overview -- 20 Presenting results: written and oral reports -- Cases -- Includes Appendice -- Photo credits and Index
English
0072498706 [paperback]
2004298710
Business--Research--Methodology.
Business research methods / Donald R. Cooper,Pamela S.Schindler - Eighth edition - New York : McGraw-Hill Education, c2003 - xix, 857 pages : illustrations ;
Includes appendices, glossary and index.
Contents: Part I Introduction to business research -- 1 Research in business -- 2 Applying scientific thinking to management problems -- 3 The research process -- 4 The research proposal -- 5 Ethics in business research -- Part II the design research -- 6 Design strategies -- 7 Sampling design -- 8 Measurement -- 9 Measurement scales -- Part III The sources and collection of data -- 10 Exploring secondary data -- 11 Survey methods: communicating with participants -- 12 Instruments for participant communication -- 13 Observational studies -- 14 Experimentation -- Part IV Analysis and presentation of data -- 15 Data preparation and description -- 16 Exploring, displaying, and examining data -- 17 Hypothesis testing -- 18 Measures of association -- 19 Multivariate analysis: an overview -- 20 Presenting results: written and oral reports -- Cases -- Includes Appendice -- Photo credits and Index
English
0072498706 [paperback]
2004298710
Business--Research--Methodology.