Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong. - Ninth edition. - Upper Saddle River, NJ : Prentice Hall, c2001. - xxxi, 785, 53 unnumbered pages : color illustration ; 28 cm.
Includes bibliographical references and index.
Contents: I. Understanding marketing and the marketing process -- II. Developing marketing opportunities and strategies -- III. Developing the marketing mix -- IV. Managing marketing.
English
0130263125 [hardbound]
00027875
Marketing.
Principles of marketing / Philip Kotler, Gary Armstrong. - Ninth edition. - Upper Saddle River, NJ : Prentice Hall, c2001. - xxxi, 785, 53 unnumbered pages : color illustration ; 28 cm.
Includes bibliographical references and index.
Contents: I. Understanding marketing and the marketing process -- II. Developing marketing opportunities and strategies -- III. Developing the marketing mix -- IV. Managing marketing.
English
0130263125 [hardbound]
00027875
Marketing.