Buckley, Martin W. 1943-
Business studies / Martin Buckley, with Barry Brindley and Malcolm S. Greenwood. - Great Britain : Longman, c1992. - 299 pages :
Includes index.
Contents: 1. Projects, case studies and examination techniques -- 2. Forms of business organisations -- 3. Structure of industry -- 4. The micro-economic environment of business -- 5. The international economy and business -- 6. The political, social and technological environment -- 7. Management and the organisations -- 8. Management style: motivation and leadership -- 9. Communication I -- 10. Communication II -- 11. The market -- 12. Marketing strategy -- 13. Marketing in action -- 14. Personnel management -- 15. Industrial relations -- 16. Financial accounting -- 17. Analysis and interpretation of accounts -- 18. Management accounts -- 19. Sources of finance and investment appraisal -- 20. Production I -- Production II.
English
0582089093 [paperback]
Business studies
Business studies / Martin Buckley, with Barry Brindley and Malcolm S. Greenwood. - Great Britain : Longman, c1992. - 299 pages :
Includes index.
Contents: 1. Projects, case studies and examination techniques -- 2. Forms of business organisations -- 3. Structure of industry -- 4. The micro-economic environment of business -- 5. The international economy and business -- 6. The political, social and technological environment -- 7. Management and the organisations -- 8. Management style: motivation and leadership -- 9. Communication I -- 10. Communication II -- 11. The market -- 12. Marketing strategy -- 13. Marketing in action -- 14. Personnel management -- 15. Industrial relations -- 16. Financial accounting -- 17. Analysis and interpretation of accounts -- 18. Management accounts -- 19. Sources of finance and investment appraisal -- 20. Production I -- Production II.
English
0582089093 [paperback]
Business studies