Hingston, Peter.
Small business guides : effective marketing / Peter Hingston. - London : Dorling Kindersley Limited, c2001. - 192 pages : color illustrations ; 22 cm.
Includes bibliographical references and index.
Contents: 1 Planning your strategy -- 2 Advertising -- 3 Promotion and sales -- 4 Staying on track -- 5 Useful information.
English
0751314129 [paperback]
Marketing.
Small business guides : effective marketing / Peter Hingston. - London : Dorling Kindersley Limited, c2001. - 192 pages : color illustrations ; 22 cm.
Includes bibliographical references and index.
Contents: 1 Planning your strategy -- 2 Advertising -- 3 Promotion and sales -- 4 Staying on track -- 5 Useful information.
English
0751314129 [paperback]
Marketing.