Ries, Al.
Focus : the future of your company depends on it / Al Ries. - First edition. - New York : HarperBusiness, c1996. - xii, 304 pages : 24 cm.
Ramon Tengco collection.
ISBN 0-88730-764-7
Contents: Introduction -- 1 The unfocusing of corporate america -- 2 The driving force of globalization -- 3 The driving force of division -- 4 Encouraging signs from the corporate front -- 5 Encouraging signs from the retail front -- 6 A tale of two colas -- 7 The quality axiom -- 8 Finding your word -- 9 Narrowing your scope -- 10 Coping with change -- 11 Divide and conquer -- 12 Building on multistep focus -- 13 Disciplining a dinosaur -- 14 Crossing the trench -- 15 Fifteen keys to a long-term focus.
English
0006387357 [newsprint]
951228s1996 nyu 001 0 eng
Marketing--Management.
Success in business.
Focus : the future of your company depends on it / Al Ries. - First edition. - New York : HarperBusiness, c1996. - xii, 304 pages : 24 cm.
Ramon Tengco collection.
ISBN 0-88730-764-7
Contents: Introduction -- 1 The unfocusing of corporate america -- 2 The driving force of globalization -- 3 The driving force of division -- 4 Encouraging signs from the corporate front -- 5 Encouraging signs from the retail front -- 6 A tale of two colas -- 7 The quality axiom -- 8 Finding your word -- 9 Narrowing your scope -- 10 Coping with change -- 11 Divide and conquer -- 12 Building on multistep focus -- 13 Disciplining a dinosaur -- 14 Crossing the trench -- 15 Fifteen keys to a long-term focus.
English
0006387357 [newsprint]
951228s1996 nyu 001 0 eng
Marketing--Management.
Success in business.