Blue way : case studies on leadership, strategy, and ethics / Blue way : Ateneo Graduate School of Business edited by Joseph I.B. Gonzales, and Jonathan Chua. - Pasig City : Published and exclusively distributed by Anvil Pub. ; c2007. Makati City : Ateneo de Manila University, Graduate School of Business, c2007. - xii, 357 pages : illustration, maps ;

Includes index.

Contents: I Case studies on leadership -- II Case studies on strategy -- III Case studies on ethics.


English

9789712719325 [paperback] 9789712719332 [paperback]


Management--Philippines--Case studies.
Business ethics--Philippines--Case studies.
Social responsibility of business--Philippines--Case studies.
Leadership--Moral and ethical aspects--Philippines--Case studies.

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