Newell, Frederick.
Loyalty.com : customer relationship management in the new era of internet marketing / Frederick Newell. - New York : McGraw-Hill, c2000. - xx, 325 pages :
Content: Part one: customer relationship management: laying the foundation -- Part two: Today's tools for crm: technology and the internet and more -- Part three: Winners.com: real-world applications -- Part four: Making products into services: strategies for profitable dialog.
English
0071357750 [hardbound]
Internet marketing.
Customer relations.
Loyalty.com : customer relationship management in the new era of internet marketing / Frederick Newell. - New York : McGraw-Hill, c2000. - xx, 325 pages :
Content: Part one: customer relationship management: laying the foundation -- Part two: Today's tools for crm: technology and the internet and more -- Part three: Winners.com: real-world applications -- Part four: Making products into services: strategies for profitable dialog.
English
0071357750 [hardbound]
Internet marketing.
Customer relations.