Cortada, James W.
TQM for sales and marketing management / James W. Cortada. - New York : McGraw-Hill, c1993. - xv, 232 pages : illustrations ;
Includes bibliographical references and index.
Contents: 1. A quality revolution? -- 2. The concept of total quality management -- 3. A corporate strategy for quality improvement -- 4. A sales force strategy for quality -- 5. Quality-focused core processes -- 6.. Personnel practices in a quality world -- 7. Computers and quality -- 8. Starting the implementation of quality -- 9. Making quality the way you do business -- 10. And if you remember nothing else -- Includes appendices.
English
0070237522 [paperback] $24.95
93000037
Sales management.
Marketing--Management.
Total quality management.
TQM for sales and marketing management / James W. Cortada. - New York : McGraw-Hill, c1993. - xv, 232 pages : illustrations ;
Includes bibliographical references and index.
Contents: 1. A quality revolution? -- 2. The concept of total quality management -- 3. A corporate strategy for quality improvement -- 4. A sales force strategy for quality -- 5. Quality-focused core processes -- 6.. Personnel practices in a quality world -- 7. Computers and quality -- 8. Starting the implementation of quality -- 9. Making quality the way you do business -- 10. And if you remember nothing else -- Includes appendices.
English
0070237522 [paperback] $24.95
93000037
Sales management.
Marketing--Management.
Total quality management.