Russell-Jones, Neil
The marketing pocketbook / Neil Russell-Jones. - Hants, U.K. : Management Pocketbooks, c1996. - 126 pages : 14 cm.
Contents: Introduction -- What is marketing? -- Researching your customers -- Market-research methods -- Developing a marketing strategy -- Understanding the marketing mix -- Marketing planning -- Tactics -- Being market-led in practice.
English
1870471407 [paperback]
Marketing--Handbooks, manuals, etc.
The marketing pocketbook / Neil Russell-Jones. - Hants, U.K. : Management Pocketbooks, c1996. - 126 pages : 14 cm.
Contents: Introduction -- What is marketing? -- Researching your customers -- Market-research methods -- Developing a marketing strategy -- Understanding the marketing mix -- Marketing planning -- Tactics -- Being market-led in practice.
English
1870471407 [paperback]
Marketing--Handbooks, manuals, etc.