Levine, Rick.
The cluetrain manifesto : the end of business as usual / Rick Levine, Christopher Locke and two others. - Cambridge, Mass. : Perseus Books, c2001. - xxxii, 190 pages ; 25 cm
Contents: 1. Internet apocalypso -- 2. The longing -- 3. Talk is cheap -- 4. Markets are conversations -- 5. The hyperlinked organization -- 6. Ez answers -- 7. Post-apocalypso.
English
0738204315 [paperback]
99068460
Electronic commerce--Social aspects.
Customer relations--Technological innovations.
Internet marketing.
Intranets (Computer networks)
Corporate culture.
Information superhighway--Economic aspects.
The cluetrain manifesto : the end of business as usual / Rick Levine, Christopher Locke and two others. - Cambridge, Mass. : Perseus Books, c2001. - xxxii, 190 pages ; 25 cm
Contents: 1. Internet apocalypso -- 2. The longing -- 3. Talk is cheap -- 4. Markets are conversations -- 5. The hyperlinked organization -- 6. Ez answers -- 7. Post-apocalypso.
English
0738204315 [paperback]
99068460
Electronic commerce--Social aspects.
Customer relations--Technological innovations.
Internet marketing.
Intranets (Computer networks)
Corporate culture.
Information superhighway--Economic aspects.