Scarborough, Norman M.
Essentials of entrepreneurship and small business management / Norman M. Scarborough, Presbyterian College, Jeffrey R. Cornwall, Belmont University. - Eighth Edition. - Boston : Pearson Education Inc, c2016. - xvi, 704 pages ; 28 cm
Reproduced copy from UC-Main to UC-Banilad
Includes bibliographical references and index.
Contents: Section I: The challenge of entrepreneurship -- Chapter 1 : The foundations of entrepreneurship -- Chapter 2: Ethics and social responsibility: doing the right thing -- Chapter 3: Inside the entrepreneurial mind: from ideas to reality -- Section II: The entrepreneurial journey begins -- Chapter 4: Conducting a feasibility analysis and designing a business model -- Chapter 5: Crafting a business plan and building a solid strategic plan -- Chapter 6: Forms of business ownership and buying an existing business -- Chapter 7: Franchising and the entrepreneur -- Section III: Launching the business -- Chapter 8: Building a powerful bootstrap marketing plan -- Chapter 9: E-commerce and the entrepreneur -- Chapter 10: Pricing and credit strategies -- Chapter 11: Creating a successful financial plan -- Chapter 12: Managing cash flow -- Chapter Section IV: Putting the business plan to work: sources of funds -- Chapter 13: Sources of financing: equity and debt -- Chapter 14: Choosing the right location and layout -- Chapter 15: Global aspects of entrepreneurship -- Chapter 16: Building a new venture team and planning for the next generation.
English
9780133849622 [paperback]
2013945101
Information technology--Moral and ethical aspects.
Business ethics.
Essentials of entrepreneurship and small business management / Norman M. Scarborough, Presbyterian College, Jeffrey R. Cornwall, Belmont University. - Eighth Edition. - Boston : Pearson Education Inc, c2016. - xvi, 704 pages ; 28 cm
Reproduced copy from UC-Main to UC-Banilad
Includes bibliographical references and index.
Contents: Section I: The challenge of entrepreneurship -- Chapter 1 : The foundations of entrepreneurship -- Chapter 2: Ethics and social responsibility: doing the right thing -- Chapter 3: Inside the entrepreneurial mind: from ideas to reality -- Section II: The entrepreneurial journey begins -- Chapter 4: Conducting a feasibility analysis and designing a business model -- Chapter 5: Crafting a business plan and building a solid strategic plan -- Chapter 6: Forms of business ownership and buying an existing business -- Chapter 7: Franchising and the entrepreneur -- Section III: Launching the business -- Chapter 8: Building a powerful bootstrap marketing plan -- Chapter 9: E-commerce and the entrepreneur -- Chapter 10: Pricing and credit strategies -- Chapter 11: Creating a successful financial plan -- Chapter 12: Managing cash flow -- Chapter Section IV: Putting the business plan to work: sources of funds -- Chapter 13: Sources of financing: equity and debt -- Chapter 14: Choosing the right location and layout -- Chapter 15: Global aspects of entrepreneurship -- Chapter 16: Building a new venture team and planning for the next generation.
English
9780133849622 [paperback]
2013945101
Information technology--Moral and ethical aspects.
Business ethics.